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Equestrian Social Media

Social media is one of the biggest phenomenon of our generation. It has transformed communication, business and marketing and created an entirely new way of doing things, at least for those of us who have embraced it. There are so many social media channels to choose from — from blogs, Facebook, Twitter, YouTube, Vine, Instagram, Foursquare, Pinterest; the list can go on and on and on. Each avenue provides a different iteration with unique possibilities.
In my experience, sometimes us equestrians are not at the forefront of embracing technology, including social media. And I will admit, I’m not necessarily the first one to jump on the bandwagon. But, horse people are inherently inquisitive and we love a good story — and we love pictures. And videos. Well, at least I do. So I thought I’d share some of my favorite equestrian-inspired social media channels. This list is sure to do two things: 1) waste a lot of time or help you procrastinate, whichever way you like to look at it and 2) let you oogle all the pretty ponies and their accouterments, which you will never be able to afford — my two favorite pastimes!
New Vocations Facebook Page

New Vocations Facebook

New Vocations is an awesome OTTB rehoming charity headquartered right here in Fly Over Country. Even though I’m not in the market for a green OTTB, I can’t help but peruse all the [very pretty] horses that get posted daily on the New Vocations Facebook page. They take the most adorable pictures, paired with equally adorable captions making it really entirely too easy to fantasize about my next horse…

Reed Kessler’s Instagram

I have a mild obsession with Reed Kessler to begin with, but she is really hard to resist when she posts such cute photos of her horses all the time on her Instagram. Cylana begging for treats? Yes please! Goose passed out in 10 feet of shavings? Adorable. Oh, and don’t forget her photos from all around the country as she travels to all the shows I dream about.
Reed Kessler Instagram

Chronicle of the Horse Forum

I’m sure everyone has been to the Chronicle of the┬áHorse [COTH] forum at least once, but it’s just fantastic. It’s the online equestrian version of Desperate Housewives; never a dull moment and always entertaining. It can be educational informative if you remember to take everything with a grain of salt. Never-the-less, COTH never fails to provide entertainment if you’re in the mood for a bit of salacious gossip.

SmartPak Blog

Equal blends of truly educational blogs from assorted vets, farriers, etc. and life events from their staff and sponsored riders, the SmartPak blog is always a good read. Of course, they have wonderful photos and engaging graphics to go along with everything… which I love. They generally recommend their own products (which I admit, can be annoying sometimes), but the information is pertinent and it’s not an overwhelming sales pitch. Plus, I have a strange fascination with the SmartPakers (I love to know what they did over the weekend!) and it’s always interesting to hear what their sponsored riders are up to.’s Pinterest

While there are a plethora of great equine Pinterest boards, being a hunter/jumper myself, I just love BigEq’s. Three words: very fancy ponies. Everywhere. All the time. Jumping, cantering, posing. It’s AA Circuit overload and I just love to drool. Plus they always have a few artsy shots, which are pretty cool… mostly because I have no photography skills what-so-ever and would never even think to take a photo from that angle. A photo beneath the horse as it jumps so all you see are its fancy knees and belly guard? Awesome. Pinterest

So those are my favorites. What are yours?


Fly On Over is an equestrian lifestyle blog devoted to connecting horse lovers around the world. By providing equestrians with practical tips and tricks related to horse ownership, discussing training techniques for horse and rider, as well as covering industry news.

4 thoughts to “Equestrian Social Media”

  1. I love COTH. I find that it is a plethora of great (and not so great sometimes…) info. A lot of people have a lot to share and while, as you said, you have to take it all with a grain of salt it can be helpful at times.

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